Lesson 1: Course Overview
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Lesson 2: Importance of a Personal Brand
First, we will define what a brand is and what its elements are. We will also explore how to define the wow factor and what success means.
Lesson 3: Your Brand Approach To Others
Next, participants will complete an assessment to help them define their brand style.
Lesson 4: Looking at the Outside
First impressions can have a big impact on a brand. In this session, participants will learn how to dress for success, show proper etiquette, and monitor their voice.
Lesson 5: Looking at the Inside
This session will help participants develop skill at concentrating, getting work done, and building their confidence.
Lesson 6: Setting Goals
If participants really don’t know what they want, it’s hard to represent their brand and have the desired impact. In this session, participants will use the SPIRIT framework to set some brand-related goals. Techniques for developing flexibility and resiliency will also be discussed.
Lesson 7: Networking for Success
This session will give participants some ways to use networking to build their brand.
Lesson 8: Communication Strategies
Good communication skills are another important part of personal impact. This session will explore speaker and listener biases, active listening skills, and difficult communication situations.